Phil Law stoked the fires of celebrity to keep the Antarctic project in the public gaze although he was ordered by senior bureaucrats inside the Department of Foreign Affairs to stop it. He was able to keep the men of ANARE inside daily and weekly papers with his own press releases and by making the advances for feature articles and full-page advertisements.
The breakfast cereal Weetbix, Visco-Static Motor Oil from BP, and the popular black bread-spread Marmite also published full-page, full-colour advertisements featuring The Men of Mawson, illustrated with photographs supplied by Phil. No money was paid to ANARE, but the Antarctic project was kept in the public eye.
The Australian Women’s Weekly (1933 – 1982), Wednesday 25 April 1956, page 88